Founder at a 10 to 40 person product company
Sales came through referrals and the founder's network, and that well has run dry this quarter.
Services
Turn marketing spend into a pipeline you can track
We plan, run and measure marketing across search, social, email and paid advertising. Built for companies with a product and no in-house marketing team.
What arrives
- A channel plan naming which 3 channels we run and which we drop
- Measurement configured in GA4 and Google Tag Manager, with conversions defined
- A monthly report showing spend, leads and cost per lead by channel
- Advertising accounts, analytics and domains registered under your company name
Who this is for
Three profiles. If none of them is recognisably you, this is probably the wrong page - and the line below is the one worth reading before you book anything.
Not a fit: Skip this if you have no product page for visitors to land on, or you expect signed contracts within 30 days.
Marketing manager who is the only marketer in the company
You operate 5 channels alone, the board expects a number every month, and nothing is measured properly.
Operations lead at a services firm entering a new market
You are selling into the US or Europe initially, and your existing channels never reach the buyers there.
What you get
- A channel plan naming which 3 channels we run and which we drop
- Measurement configured in GA4 and Google Tag Manager, with conversions defined
- A monthly report showing spend, leads and cost per lead by channel
- Advertising accounts, analytics and domains registered under your company name
- A content calendar with 8 to 12 pieces per quarter, including briefs
- A shared Looker Studio dashboard your team can open at any time
- Campaign assets: ad copy, landing page copy and email sequences
What we build it with
- GA4
- Google Tag Manager
- Looker Studio
- HubSpot
- Mailchimp
- Google Ads
- Meta Ads Manager
- Ahrefs
Chosen per project, not per fashion. If your team already runs something else and it works, we use that.
How the work runs
-
1
1 week
Audit
We review your website, analytics, advertising accounts and previous campaigns, then report plainly which activity generates revenue.
From you: Administrator access to analytics, advertising accounts and your CMS, plus the numbers from previous campaigns.
-
2
1 week
Channel plan
We pick the channels worth your budget, agree targets for each, and write the 90 day plan behind them.
From you: A budget range, your margin per sale and a single decision maker who can approve the plan.
-
3
1-2 weeks
Tracking
We repair measurement first: GA4 events, conversion goals, call tracking and reporting, so later numbers actually mean something.
From you: Developer access, or somebody who can add a tracking tag to the site within days.
-
4
2-4 weeks
Launch
We build the campaigns, write the copy, publish the landing pages and start spending in a controlled first month.
From you: Sign-off on campaign copy within 3 working days, plus your logo files and product photos.
-
5
Monthly, ongoing
Report and adjust
Every month we send the numbers, name what we are cutting, and move budget to the channels that convert.
From you: 45 minutes on a review call each month, and honest feedback on lead quality from sales.
How we work together
Fixed project
Scope and price agreed up front. Best when the outcome is known and the deadline is real.
Dedicated team
A named team for a quarter or more. Best when the roadmap will change and you want the context kept.
Staff augmentation
Engineers inside your process and your tools. Best when you have the lead and need the hands.
Invoiced in
- USD
- EUR
- GBP
- CHF
- SGD
- AUD
- CAD
- AED
- SAR
- QAR
- JPY
- INR
Paid by
Card, netbanking, wallet and UPI through Razorpay, which is what our checkout runs on, so anything it accepts we accept. Bank transfer, SEPA, Wise and Payoneer for invoices that prefer it.
NDA before the first call. Full IP assignment on delivery. Contracts under Indian, English or Delaware law.
Work like this
Case studies are being written up
Three are in legal review. We can walk you through the work on a call in the meantime, including the parts that did not go to plan.
What clients say on Google
Live from our Google Business listing - not retyped here.
Loading reviews from Google - read them on Google.
Questions we get asked
You do, in every case. We register every advertising account, analytics property and domain under your company, then add ourselves as users. If we stop working together, we remove our access and nothing moves with us. You keep the campaign history, the audience lists and the measurement configuration, which is where the value sits.
Paid channels give usable data within 2 to 3 weeks, while organic work takes 4 to 6 months. The first 90 days focus on tracking, testing messages and cutting whatever fails. We report early numbers from week 3, so you can judge progress without waiting a whole quarter.
We stop the spending and explain it inside that month's report. Every campaign carries a budget ceiling and a decision date agreed before launch, so a failed experiment costs a fixed amount. We then move that budget into a channel with better numbers and document the reasoning.
Yes, at the start of any month. We plan in 90 day blocks but review scope monthly, so you can swap a channel, pause paid spending or add a campaign. Changes asked for inside a running month are queued for the following month, unless something is losing money.
We hand over accounts, documentation and 2 training sessions. Your new hire receives the channel plan, the measurement map, account access and the reporting dashboard, plus a written record of everything that failed. Most teams need 4 to 6 weeks to absorb it completely.
Want a marketing plan that names numbers?
Send your website and your current numbers, and we will come back with a channel plan and budget split.