Search work, without the reporting theatre
Most search retainers report on rankings that do not convert. We fix what stops a site being indexed, structure the content around real questions, and report on what reached your inbox.
What we do first
Nothing else matters if pages cannot be crawled or are competing with each other. The first month is technical, and it is often where most of the gain is.
- Crawl the whole site and find what returns anything other than 200
- Resolve duplicate pages competing for the same query
- Fix canonical URLs, redirects and the sitemap
- Add structured data where it changes how a result displays
- Measure what pages actually weigh and what blocks first paint
What comes after
Once the site can be read properly, the work moves to what is on the pages and how they connect. This is slower and it is where a retainer earns its place.
- Map each page to one question a buyer actually types
- Rewrite openings so the answer is in the first 60 words
- Build internal links that follow how people move, not a template
- Fill the gaps where a question has no page at all
- Track which pages enter and leave the index, and why
What we report
A ranking report is easy to produce and easy to game. We report on what a search engine did with your pages and what arrived as a result: pages indexed, queries entering, clicks, and enquiries traced to the page that produced them.
What we will not do
Each of these can move a number briefly and cost more than it returns. We say no to them at the start rather than at an awkward point later.
- Buying links or placing content on link farms
- Publishing volume for its own sake
- Writing pages for search engines that a person would not read
- Promising a position for a query, which nobody can control
- Reporting rankings for terms nobody searches
How long before anything moves
Technical fixes show in weeks, because crawling responds quickly. Content and linking take three to six months to compound. Anyone promising faster is describing either a very weak competitive field or something that will be reversed at the next update.
Questions we get asked
No, and neither can anyone else honestly. Position depends on competitors, on the search engine's own changes, and on signals nobody outside it can see. What we can commit to is that your pages are indexable, answer a real question, and load fast. That is the part within anyone's control, and it is the part that lasts.
No. Publishing volume with nothing to say is the most common waste in search work. One page that genuinely answers a question a buyer types beats eight that restate your service list. We would rather commission four good pages a quarter than sixteen thin ones.
By enquiries traced to the page that produced them, which means tagging forms with their source before any other work starts. Alongside that we track indexed pages and impressions by query, because those move first. Ranking position is reported as context, never as the headline.
The technical work stays done and keeps paying. The content stays published and keeps ranking, though it decays as competitors publish and the topic moves. Most sites hold position for several months after a retainer ends and then drift. Nothing we do creates a dependency that collapses the day you stop paying.
What clients say on Google
Unedited, pulled live from our Google Business listing.
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Want to know what is actually broken?
Send us the domain and we will tell you the three technical things costing you the most.
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