Ecommerce manager running Shopping ads with thin margins
Return on advertising spend has declined for 2 quarters and nobody can identify which products lose money.
Spend on the clicks that turn into customers
We run Google Search, Shopping and Performance Max campaigns, then report cost per lead monthly. For teams already spending money without understanding which campaigns actually work.
What arrives
- A rebuilt account structure with campaigns, ad groups and match types documented
- Negative keyword lists that eliminate the searches consuming your budget
- Conversion tracking inside Google Ads and GA4, checked against your CRM
- 3 to 5 landing page variants, built, published and split tested
Who this is for
Three profiles. If none of them is recognisably you, this is probably the wrong page - and the line below is the one worth reading before you book anything.
Not a fit: Skip this if you can only advertise for 1 month, because a test that brief teaches you nothing.
Services firm owner buying leads in a competitive market
Your cost per lead doubled, the form submissions are mostly junk, and the previous agency only sent screenshots.
SaaS marketer testing paid search in a new country
You want trials from the US or Germany, but your keywords and landing pages were written for India.
What you get
- A rebuilt account structure with campaigns, ad groups and match types documented
- Negative keyword lists that eliminate the searches consuming your budget
- Conversion tracking inside Google Ads and GA4, checked against your CRM
- 3 to 5 landing page variants, built, published and split tested
- A weekly search term review listing every change we made
- A monthly report showing spend, conversions and cost per conversion by campaign
- Your own Google Ads account, with our agency access removable in a click
What we build it with
- Google Ads
- Google Merchant Center
- GA4
- Google Tag Manager
- Looker Studio
- Google Ads Editor
- Microsoft Advertising
- Unbounce
Chosen per project, not per fashion. If your team already runs something else and it works, we use that.
How the work runs
-
1
3-5 days
Account review
We open your account, examine 12 months of search terms and demonstrate exactly where the wasted spending sits.
From you: Admin access to Google Ads, GA4 and Merchant Center, plus your target cost per sale.
-
2
1 week
Tracking repair
We rebuild conversion tracking so a lead recorded in your CRM matches a real click, not an estimate.
From you: CRM access or a webhook, plus a developer contact for any tracking tag changes.
-
3
1-2 weeks
Rebuild
We restructure campaigns, rewrite advertisements, add negatives and configure bidding around the margins you actually operate on.
From you: Product margins, your strongest selling items and approval of the rewritten ad copy.
-
4
2-3 weeks
Test pages
We build landing pages for the 3 largest campaigns and split test headlines, offers and form length.
From you: Brand assets, plus permission to publish pages on a subfolder of your domain.
-
5
Ongoing, weekly
Manage weekly
We review search terms weekly, move budget toward whatever converts and send a report readable in 5 minutes.
From you: Lead quality feedback from your sales team inside 7 days of each batch.
How we work together
Fixed project
Scope and price agreed up front. Best when the outcome is known and the deadline is real.
Dedicated team
A named team for a quarter or more. Best when the roadmap will change and you want the context kept.
Staff augmentation
Engineers inside your process and your tools. Best when you have the lead and need the hands.
Invoiced in
- USD
- EUR
- GBP
- CHF
- SGD
- AUD
- CAD
- AED
- SAR
- QAR
- JPY
- INR
Paid by
Card, netbanking, wallet and UPI through Razorpay, which is what our checkout runs on, so anything it accepts we accept. Bank transfer, SEPA, Wise and Payoneer for invoices that prefer it.
NDA before the first call. Full IP assignment on delivery. Contracts under Indian, English or Delaware law.
Work like this
Case studies are being written up
Three are in legal review. We can walk you through the work on a call in the meantime, including the parts that did not go to plan.
What clients say on Google
Live from our Google Business listing - not retyped here.
Loading reviews from Google - read them on Google.
Questions we get asked
You do, from the first day and permanently. We work inside your account through agency access, so the history, the conversion data and the audience lists stay yours. If we stop, you revoke our access and the campaigns keep running. We never route client spending through an account we own.
Search campaigns give usable data within 2 to 4 weeks of going live. The opening month covers tracking, negatives and learning which queries convert, so early numbers look rough. Cost per lead usually settles by month 2 or 3, once the bidding has enough conversions available.
We limit the possible loss before anything launches, using numbers you agree first. Every account gets a daily budget ceiling, a target cost per acquisition and a review date, and campaigns missing it twice get paused. You see the search term data yourself, so a difficult month stays visible.
Yes, budget changes take effect within the same week you ask. Adding a campaign type, such as Shopping or YouTube, needs a short scope note, because each type requires separate creative and tracking. We flag whenever a change makes existing data harder to interpret, then let you decide.
We leave the account documented and hand it to whoever manages it next. That includes the naming convention, the negative lists, the bidding logic written down and a monthly change log. Your team or another agency can continue without rebuilding anything.
Curious where your ad budget leaks?
Share read access to your Google Ads account, and we will return a breakdown of the wasted spending.